Irwin (Irv) Gross, in 1983, joined the faculty of Penn State's Smeal College of Business Administration as Professor of Marketing, co-founded the Institute for the Study of Business Markets (ISBM) and became its Executive Director. The ISBM has grown to be the world's leading academic center devoted to business-to-business marketing. In 1996, Dr. Gross relinquished those positions, becoming Professor Emeritus at the University while retaining a seat on the ISBM Advisory Board.

Seminar on: “Customer Values: B-to-B-Markets”
โดย
Irwin Gross, Prof. Emeritus, The Pennsylvania State University and co-founder of the Institute for the Study of Business Markets (ISBM)

วันจันทร์ ที่ 9 เดือนมกราคม 2555 เวลา 13:00-15:30
ณ ห้องเรียน 3 อาคาร 7 ชั้น 12